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groundcrew

Social media for cafés and restaurants

Full tables start on the feed.

Diners decide where to eat on Instagram and TikTok before they ever see your shopfront. We keep your menu, your specials and your vibe in front of them every week, while you run the kitchen.

A hawker uncle pulling kopi behind a table of kaya toast and soft-boiled eggs

Sample posts

Posts like these, every week.

Examples of what we write and design for cafés and restaurants. Yours are made around your business, your voice and your news.

Your CaféInstagram · Reel

Our new pandan waffle, start to finish

Crispy outside, soft inside, made fresh every morning. Available all week.

#SGFood #SGCafe

Your CaféInstagram · Graphic

Weekend special: kaya toast set $5.90

Saturday and Sunday only, while it lasts. See you at the counter.

#WeekendSG

Your CaféFacebook · Carousel

Meet the team behind your morning kopi

Five faces, one coffee machine and a lot of early starts.

Your CaféGoogle Business Profile · Graphic

Open on Hari Raya Puasa, 8am to 3pm

Holiday hours for this week. Walk-ins welcome.

What we post for you

Made for cafés and restaurants.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

New menu drops

Launch posts, carousels and close-up reels for every new dish and seasonal item.

02

Weekend specials

Promotions and set lunches out early in the week, when people are planning.

03

Opening hours and holidays

Public holiday hours, closures and CNY or Hari Raya schedules, posted on time.

04

Behind the counter

Short reels of the kopi pull, the plating, the people. The things that make you yours.

05

Reviews and regulars

Customer moments and Google reviews turned into posts, with permission.

06

Replies that book tables

We answer comments and DMs about reservations, halal status and parking, fast.

A typical week

Your week, handled.

  1. MonGraphicNew menu drops
  2. TueRepliesComments and DMs answered
  3. WedCarouselWeekend specials
  4. ThuStoryOpening hours and holidays
  5. FriReelBehind the counter
  6. SatGraphicReviews and regulars
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy cafés and restaurants.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

Instagram and TikTok bring new diners. Facebook and your Google profile keep regulars up to date.

  • Instagram
  • TikTok
  • Facebook
  • Google Business Profile

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by cafés and restaurants.

We don't have food photos. Is that a problem?

No. We can work from what you already have, phone snaps from your team, and designed graphics. We don't send a photographer, and you don't need one.

Can you post our daily specials?

Yes. WhatsApp your account manager the special and we turn it into a post or story the same day.

Do you handle food delivery platforms?

We focus on your social channels and Google Business Profile. We will happily point posts to your GrabFood, foodpanda or Deliveroo pages.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.