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groundcrew

Social media for law firms

You practise law. We post about it.

Clients pick a lawyer they already trust, and they build that trust online before they call. We turn what your firm knows into clear, useful posts every week, so the right clients find you first.

A lawyer walking a client through a document in a Singapore office

Sample posts

Posts like these, every week.

Examples of what we write and design for law firms. Yours are made around your business, your voice and your news.

Your Law FirmLinkedIn · Carousel

Making a will in Singapore: 5 things to know

Who can witness it, what happens without one, and when to update it. Swipe through, and save it for later.

#WillsSG #EstatePlanning

Your Law FirmLinkedIn · Text post

The Workplace Fairness Act: what employers should do now.

Three practical steps for HR teams: review hiring criteria, update grievance processes and train managers. General information, not legal advice.

#EmploymentLaw #Singapore

Your Law FirmInstagram · Reel

Myth: you need to be separated 3 years to divorce

Not quite. Our family team explains the facts in 30 seconds.

#FamilyLawSG

Your Law FirmFacebook · Graphic

Welcome to the team, Sarah

Sarah joins our conveyancing practice and will be helping buyers and sellers through every step of their property deal.

What we post for you

Made for law firms.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

Plain-English explainers

What the law means for ordinary people and businesses: divorce, wills, leases, employment, contracts.

02

Legal updates

New Acts, amendments and judgments, explained in a few lines and a carousel.

03

Partner and team profiles

Who your lawyers are, what they do and how they work with clients.

04

Firm news

New hires, promotions, rankings, talks and events, posted on time.

05

Myth versus fact

Short posts that clear up what people get wrong about the law.

06

Careful replies

We answer general enquiries and route anything about a matter straight to your team.

A typical week

Your week, handled.

  1. MonGraphicPlain-English explainers
  2. TueRepliesComments and DMs answered
  3. WedCarouselLegal updates
  4. ThuStoryPartner and team profiles
  5. FriReelFirm news
  6. SatGraphicMyth versus fact
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy law firms.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

LinkedIn wins corporate clients and referrals. Facebook and Instagram reach people looking for family, property and personal legal help.

  • LinkedIn
  • Facebook
  • Instagram
  • Google Business Profile

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by law firms.

Do you know the publicity rules lawyers work under?

Yes. We write within the Legal Profession (Professional Conduct) Rules 2015 and the Law Society's guidance: factual, verifiable, no promises about outcomes, no comparisons with other firms. Every post is checked by a person before it goes out.

Will you post about client matters?

Never without your say-so. We write about the law, not your clients. Public judgments are fair game only when you want them featured.

Who writes the legal content?

Our writers draft from your input, public sources and your own articles. Your nominated lawyer can see the calendar any time and flag anything.

Can you run LinkedIn for our partners too?

Yes. We can post for the firm page and help your partners keep their own profiles active.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.