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groundcrew

Social media for clinics and wellness practices

Trusted care, seen online.

Patients look you up before they book. We keep your channels calm, factual and current, with health tips, team intros and clinic news that build trust over time.

A physiotherapist guiding a patient through a shoulder exercise

Sample posts

Posts like these, every week.

Examples of what we write and design for clinics and wellness practices. Yours are made around your business, your voice and your news.

Your ClinicFacebook · Carousel

Desk neck? 4 stretches you can do at work

Simple moves our physios recommend. See us if pain lasts more than a week.

#PhysioSG

Your ClinicInstagram · Graphic

Meet Dr Lim

Our newest GP, with a special interest in family medicine.

Your ClinicGoogle Business Profile · Graphic

Now open on Saturdays, 9am to 1pm

Walk-ins and appointments welcome.

Your ClinicInstagram · Reel

Your first physio visit: what to expect

A 40-second tour, so you know exactly what happens.

What we post for you

Made for clinics and wellness practices.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

Health tips

Simple, factual explainers on common questions, written for patients.

02

Meet the team

Your doctors, therapists and nurses, so patients feel they know you.

03

Clinic news

New services, opening hours, public holiday closures and moves.

04

What to expect

First visit walk-throughs that take the worry out of booking.

05

Awareness days

Posts for the health days that matter to your patients.

06

Calm replies

We answer general questions and send anything clinical straight to your team.

A typical week

Your week, handled.

  1. MonGraphicHealth tips
  2. TueRepliesComments and DMs answered
  3. WedCarouselMeet the team
  4. ThuStoryClinic news
  5. FriReelWhat to expect
  6. SatGraphicAwareness days
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy clinics and wellness practices.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

Facebook and Google are where patients check you out. Instagram shows the people behind the care.

  • Facebook
  • Instagram
  • Google Business Profile
  • LinkedIn

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by clinics and wellness practices.

Do you know the rules on healthcare advertising?

We keep every post factual and modest: no testimonials, no before and afters for treatments, and no claims of being the best. You know your regulations, and we write within them.

Will you give medical advice in replies?

No. We answer general questions like hours and booking, and pass anything about a patient's health to your team.

Can you post for more than one clinic?

Yes. We can run each location's profiles, or one brand across all of them.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.