Skip to content
groundcrew

Social media for hotels, guesthouses and hospitality venues

Guests book what they see.

Travellers and staycationers scroll before they book. We show off your rooms, your neighbourhood and the little touches, so they book direct.

Guests checking in at a heritage boutique hotel lobby

Sample posts

Posts like these, every week.

Examples of what we write and design for hotels, guesthouses and hospitality venues. Yours are made around your business, your voice and your news.

Your HotelInstagram · Reel

A staycation weekend, in 30 seconds

Pool, breakfast and a very late checkout.

#StaycationSG

Your HotelFacebook · Carousel

Festive dining at the hotel

Christmas Eve buffet, New Year's brunch and the menus for both.

Your HotelInstagram · Graphic

Meet the team: our concierge

Ask Ravi anything about the neighbourhood. He knows.

Your HotelLinkedIn · Text post

Planning a company offsite in Singapore?

Meeting rooms for 10 to 200, with packages that include lunch and AV.

What we post for you

Made for hotels, guesthouses and hospitality venues.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

Rooms and spaces

Carousels and reels that show your rooms the way guests experience them.

02

Staycation offers

Packages and long-weekend deals, posted ahead of public holidays.

03

Events and dining

Brunches, weddings, corporate events and F&B, promoted on time.

04

The neighbourhood

Local guides that make your location part of the stay.

05

Guest moments

Reviews and guest posts, shared with permission.

06

Booking replies

We answer availability questions in DMs and send people to book direct.

A typical week

Your week, handled.

  1. MonGraphicRooms and spaces
  2. TueRepliesComments and DMs answered
  3. WedCarouselStaycation offers
  4. ThuStoryEvents and dining
  5. FriReelThe neighbourhood
  6. SatGraphicGuest moments
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy hotels, guesthouses and hospitality venues.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

Instagram and TikTok inspire the trip. Facebook reaches families and event planners.

  • Instagram
  • TikTok
  • Facebook
  • YouTube

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by hotels, guesthouses and hospitality venues.

Can you push direct bookings over OTAs?

Yes. We link to your own booking engine and promote direct-only perks.

Do you post in other languages?

We post in English by default and can add Chinese captions for key markets.

Can you cover events at the venue?

Yes. Send us the details and photos, and we post before, during and after.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.