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groundcrew

Social media for beauty salons, spas and barbers

Fill the chair from the feed.

Beauty is bought on Instagram and TikTok. We turn your work into before and afters, reels and open-slot posts that keep your appointment book full.

A stylist finishing a client's hair in a bright Singapore salon

Sample posts

Posts like these, every week.

Examples of what we write and design for beauty salons, spas and barbers. Yours are made around your business, your voice and your news.

Your SalonInstagram · Reel

Brunette to honey blonde in one sitting

Six hours, two colourists and a very happy client.

#SGHair #Balayage

Your SalonInstagram · Graphic

3 slots left this Saturday

Cut, colour or treatment. Book through the link in our bio.

Your SalonFacebook · Carousel

How to keep colour fresh for 8 weeks

Five simple habits from our senior stylist.

#HairCareTips

Your SalonTikTok · Reel

Day in the life at the salon

From the first coffee to the last blow dry.

What we post for you

Made for beauty salons, spas and barbers.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

Before and afters

Transformations as carousels and reels, the posts that bring new clients in.

02

Open slots this week

Last-minute availability as stories, so quiet days get booked.

03

Meet the stylists

Your team and their specialities, so clients know who to ask for.

04

Trends and tips

Seasonal looks, aftercare and how-tos in your voice.

05

Packages and promos

Festive offers, bridal packages and first-visit deals, posted on time.

06

Booking replies

We answer price and availability DMs and point people to your booking link.

A typical week

Your week, handled.

  1. MonGraphicBefore and afters
  2. TueRepliesComments and DMs answered
  3. WedCarouselOpen slots this week
  4. ThuStoryMeet the stylists
  5. FriReelTrends and tips
  6. SatGraphicPackages and promos
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy beauty salons, spas and barbers.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

Instagram and TikTok sell the look. Google keeps you top of 'salon near me' searches.

  • Instagram
  • TikTok
  • Facebook
  • Google Business Profile

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by beauty salons, spas and barbers.

We take photos on our phones. Is that enough?

Yes. Send them over WhatsApp. We crop, edit and caption them into posts and reels.

Can you post client photos?

Only with your client's permission. We'll give you a simple way to ask for it.

Can people book from your posts?

Yes. We add your booking link to your profiles and stories, and send it to anyone who asks.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.