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groundcrew

Social media for shops and retail brands

New stock in, posted the same day.

Shoppers follow the shops they love and buy when they see something new. We get every new arrival, restock and sale onto every channel while it's still on the shelf.

A boutique owner smiling behind his counter

Sample posts

Posts like these, every week.

Examples of what we write and design for shops and retail brands. Yours are made around your business, your voice and your news.

Your ShopInstagram · Carousel

Just landed: the linen edit

Six new pieces for Singapore weather. In store and online from today.

#SGStyle #ShopLocal

Your ShopTikTok · Reel

3 ways to style one linen shirt

Office, weekend and dinner, all in under a minute.

#OOTDSG

Your ShopFacebook · Graphic

11.11: 20% off everything

In store and online, this Saturday only.

Your ShopInstagram · Graphic

Back in stock

The tote you asked about is back, in three colours.

What we post for you

Made for shops and retail brands.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

New arrivals

Carousels and reels the day new stock lands, so followers see it first.

02

Sales and promotions

11.11, Black Friday, GSS and your own events, planned weeks ahead.

03

Styling and how-tos

How to wear it, use it, pair it. Posts that sell without shouting.

04

Shop moments

Your space, your team and your story, so people come in person.

05

Customer favourites

Best sellers and real customer love, shared with their permission.

06

DMs that convert

We answer size, stock and price questions and send people to your shop or site.

A typical week

Your week, handled.

  1. MonGraphicNew arrivals
  2. TueRepliesComments and DMs answered
  3. WedCarouselSales and promotions
  4. ThuStoryStyling and how-tos
  5. FriReelShop moments
  6. SatGraphicCustomer favourites
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy shops and retail brands.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

Instagram and TikTok drive discovery. Facebook and Pinterest keep products in front of buyers who are ready.

  • Instagram
  • TikTok
  • Facebook
  • Pinterest

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by shops and retail brands.

Can you link posts to our online store?

Yes. We link to your Shopify, WooCommerce or marketplace listings, and set up Instagram and Facebook shopping where it fits.

Who replies when someone asks about stock?

We do, using what you've told us. Anything we can't answer goes straight to you on WhatsApp.

We run a lot of promotions. Can you keep up?

That's the point. Send us the plan or a quick message, and we schedule everything around it.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.