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groundcrew

Social media for B2B and professional services firms

Show what you know, every week.

B2B buyers check you out on LinkedIn long before they get in touch. We turn your know-how into posts, carousels and PDFs that keep your firm in their feed.

Two consultants discussing a project over a laptop

Sample posts

Posts like these, every week.

Examples of what we write and design for B2B and professional services firms. Yours are made around your business, your voice and your news.

Your CompanyLinkedIn · Text post

We cut a client's month-end close from 10 days to 4.

Here is what changed: one source of truth, fewer approvals, and automation where it counted.

#Operations

Your CompanyLinkedIn · Carousel

5 questions to ask before choosing a vendor

A short checklist our team uses with every new client.

Your CompanyLinkedIn · Graphic

We're hiring: Senior Consultant

Join a small team doing big work for Singapore SMEs.

Your CompanyLinkedIn · Reel

Founder's take: why SMEs should automate now

Two minutes with our founder on where to start.

What we post for you

Made for B2B and professional services firms.

Every week we plan, write, design and post content like this, then reply to the comments and messages it brings in.

01

Thought leadership

Your point of view on your industry, written in your voice.

02

Case studies

Projects and results, told as short stories, with client permission.

03

How-to carousels

Step-by-step PDFs that get saved and shared on LinkedIn.

04

Team and culture

Hires, milestones and the people behind the work.

05

Events and talks

Webinars, conferences and panels, promoted before and after.

06

Lead replies

We answer enquiries and pass warm leads straight to your team.

A typical week

Your week, handled.

  1. MonGraphicThought leadership
  2. TueRepliesComments and DMs answered
  3. WedCarouselCase studies
  4. ThuStoryHow-to carousels
  5. FriReelTeam and culture
  6. SatGraphicEvents and talks
  7. SunRestScheduled, nothing to do

Why it's easy

Built for busy B2B and professional services firms.

48h

from onboarding to your first posts going live

0

photo shoots. Send phone photos when you have them

1

account manager who knows your business, on WhatsApp

20min

of your time to get started. Then nothing

Where we post

The channels your customers use.

LinkedIn is where your buyers are. YouTube and Facebook back it up with longer content.

  • LinkedIn
  • Facebook
  • YouTube
  • X

Graphics, carousels, reels, slides and videos: we pick the right format for every post. See everything we do.

How it starts

  1. 01

    A free 20-minute chatYou tell us about your business, your customers and what's coming up. Onboarding costs nothing.

  2. 02

    We set everything upYour voice, your look and a content plan. No photo shoot needed: we work from what you already have.

  3. 03

    Live in 48 hoursWe make, schedule and post, then reply to your customers. A monthly report shows what worked.

More on how it works.

Questions

Asked by B2B and professional services firms.

Can you post for our founders too?

Yes. Founder profiles often outperform company pages, and we can run both.

Our work is technical. Can you write about it?

Yes. A short chat with your team gives us the substance, and we make it readable.

How often should a B2B firm post?

Two to four times a week on LinkedIn works for most firms. We set the pace in your plan.

More answers on our FAQ page.

Hand it over.

Tell us about your business. We take it from there, and you're live within 48 hours.