Where the rules come from
Publicity by Singapore lawyers and law practices is governed by Part 5 of the Legal Profession (Professional Conduct) Rules 2015 (the “PCR”), mainly rules 43 and 44, together with the Law Society's practice directions and ethics guidance. The Law Society's Practice Direction 6.2.1 on advertisement and media publicity is a useful starting point. None of it bans social media. It asks that publicity is accurate, not misleading, and in keeping with the dignity of the profession.
The test: is it misleading?
The Law Society's guidance on advertising gives four examples of publicity that may reasonably be regarded as misleading. They translate directly to social media posts:
- A material misrepresentation. For example, calling the firm a leading family law practice when it has no real expertise or experience in family law.
- Leaving out a material fact. For example, promoting divorce services without making clear the firm only acts in uncontested matters, if that is the case.
- Information that can't be verified. For example, a post that gives only a phone number without the name of the law practice.
- Unjustified expectations about results. For example, saying the firm will be able to recover costs for a client.
The dignity of the profession
Rule 44 also covers publicity that is unbefitting the dignity of the profession or likely to diminish public confidence in it. The guidance gives examples such as suggesting other law practices overcharge, or setting out price lists. Referring generally to fixed fee arrangements is not improper, but detailed fee information is best explained to the client directly.
Specialisms and descriptions
How a firm describes its areas of practice or specialisation must follow rules 43(1)(a) and 43(2) of the PCR. In practice: describe what the firm does accurately, and avoid words like “specialist” or “expert” unless you are entitled to use them.
Confidentiality comes first
Rule 6 of the PCR on confidentiality applies to everything you post. That covers the obvious, like never naming a client or describing a matter without consent, and the less obvious, like files, screens and whiteboards in the background of office photos and videos. The Law Society's guidance on filming at a law practice's premises makes the same point: confidential files and documents should be stored out of sight.
Putting it into practice: our checklist
When we write for a law firm, every post is checked against a simple list before it goes out:
- It is factual and can be verified, and it is clearly from your firm.
- It explains the law or shares firm news. It does not promise outcomes, success rates or amounts recovered.
- It doesn't compare your firm with others or suggest others charge too much, and it carries no price lists.
- It describes your practice areas in the words you have given us, with no unsupported “specialist” or “leading” claims.
- It contains no client names, matter details or confidential material, and photos are checked for what's in the background.
- Explainers carry a short note that they are general information, not legal advice.
- Replies to comments and messages stay general. Anything about a person's situation goes straight to your lawyers.
You know your obligations better than anyone, so your nominated lawyer can see the content calendar at any time and flag anything before it is posted.
What works well within the rules
The good news is that the content that performs best for law firms is the content the rules encourage: clear explainers, legal updates, practical checklists and an honest look at the people in the firm. See our 48 post ideas by practice area and our guide to LinkedIn for law firms.
Check the source
Rules and guidance change. Always check the current text of the Legal Profession (Professional Conduct) Rules 2015 on Singapore Statutes Online and the Law Society of Singapore's ethics and professional conduct resources.
This page is a general summary for marketing purposes and is not legal or regulatory advice. groundcrew is a social media agency, not a law practice. Last reviewed 12 November 2026.