# Privacy Policy · groundcrew

> How groundcrew collects, uses and protects personal data under Singapore's Personal Data Protection Act (PDPA).

Source: https://groundcrew.sg/privacy

Legal

# Privacy Policy

How GroundCrew.sg ("groundcrew", "we", "us") collects, uses, discloses and protects personal data, in line with Singapore's Personal Data Protection Act 2012 (PDPA).

Last updated: 12 November 2026

## 1\. Who we are

groundcrew is a managed social media service for businesses in Singapore, operated by GroundCrew.sg. If you have a question about this policy or your personal data, contact our Data Protection Officer at [privacy@groundcrew.sg](mailto:privacy@groundcrew.sg).

## 2\. Personal data we collect

-   **Enquiries:** your name, business name, phone number, email address and anything you tell us when you contact us through this website, WhatsApp or email.
-   **Clients:** contact and billing details of the people we work with, and the information needed to run your social media, such as access to your social media accounts, your logo, photos, product details and business information you share with us.
-   **Your customers' messages:** when we manage comments and direct messages on your behalf, we see the names, handles and messages of the people who write to your business. We handle these only to provide the service to you.
-   **Free post generator (/try):** your business name, email address and website address. We read the public pages of that website (text, logo and colours) to make your sample post, and keep the post, logo and picture for up to 30 days so you can come back to it. We keep your details as an enquiry and may email you about the post and our service. We also store a one-way scrambled version of your IP address to limit misuse.
-   **Website use:** standard technical data such as IP address, browser type and pages visited, collected by our hosting provider for security and reliability.

## 3\. How we use it

-   To reply to your enquiry and set up the service.
-   To plan, create, schedule and publish content, reply to comments and messages, and report on results for clients.
-   To bill clients and keep business records.
-   To keep this website and our systems secure.
-   To meet legal and regulatory requirements.

We do not sell personal data, and we do not use it for marketing unless you have agreed to that.

## 4\. Consent

By contacting us or using the service, you consent to us collecting, using and disclosing your personal data for the purposes above. You may withdraw consent at any time by writing to [privacy@groundcrew.sg](mailto:privacy@groundcrew.sg). If you withdraw consent, we may not be able to continue providing the service, and we will tell you what that means before acting on it.

## 5\. Who we share it with

We share personal data only with service providers who help us run groundcrew, and only as much as they need:

-   Website hosting and security (Cloudflare).
-   Social media platforms where we publish on your behalf (for example Instagram, Facebook, TikTok, LinkedIn and YouTube).
-   AI and design tools we use to draft captions and create graphics and videos, including Anthropic (Claude) and Google (Gemini), which process the business details and website content behind posts made on our free post generator.
-   Messaging and email providers we use to talk to you (for example WhatsApp).
-   Accounting and payment providers, and professional advisers.

We may also disclose personal data where the law requires it.

## 6\. Transfers outside Singapore

Some of these providers store or process data outside Singapore. Where that happens, we take reasonable steps to make sure the data receives a standard of protection comparable to the PDPA.

## 7\. How long we keep it

We keep personal data only as long as we need it for the purposes above or as the law requires. When a client leaves, we remove our access to their social media accounts and delete or anonymise their data within a reasonable period, except records we must keep by law.

## 8\. How we protect it

We use reasonable security arrangements, including access controls, strong authentication and encrypted connections, to protect personal data against unauthorised access, use or disclosure. Account access you give us is used only to provide the service.

## 9\. Your rights

You may ask to access the personal data we hold about you and how it has been used in the past year, or to correct it. Email [privacy@groundcrew.sg](mailto:privacy@groundcrew.sg). We will respond as soon as we reasonably can, normally within 30 days.

## 10\. Cookies and analytics

This website uses cookies and analytics tools to understand how visitors use it, such as which pages are read, how far people scroll and how they found us. We do not use advertising cookies.

We also count clicks on buttons such as WhatsApp and email, including the business type and need you pick, but never the content of your messages. We use these numbers only to improve the site. You can block or delete cookies in your browser settings at any time; the site works without them.

## 11\. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.
